After creating your Google Merchant Center account, define the trade policy that you are going to use. When you configure a trade policy for a marketplace, you determine which products will be submitted to Google Shopping and their price on the platform.

In most cases, we recommend choosing the main trade policy (ID: 1), as Google Shopping results direct buyers to purchase from advertisers’ stores. Therefore, the integration will submit all the products available in your store to Google at the same advertised prices.

You will need to request the creation of a new trade policy only if you want to:

• Offer a different product assortment on Google Shopping.
• Sell products at different prices on Google Shopping.

To request additional trade policies, please open a ticket to our Support by selecting Commercial and Create a trade policy.

Requesting additional trade policies to integrate with native connectors, certified connectors (partners), or other VTEX stores is free of charge.